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Case Studies

PinkDrive - committed to improving breast cancer awareness and education while providing screening services to women across South Africa.

- The Pink Drive -

Discovery

PinkDrive is a Cause Marketing Fundraising (CMF) initiative committed to improving breast cancer awareness
and education while providing screening services to women across South Africa. In 2010, 1,200 guests attended a Pink
Drive fundraising auction at the Sandton Convention Centre (SCC) in Johannesburg.

Solution

Having previously used IML technology at a private function with great success, CMF approached them to sponsor the
use of their Silent Auction technology. Guests could bid instantly on products and holidays using IML’s interactive keypads all to raise money for the cause. Previous events such as this had been run as live auctions without interactive bidding keypads, requiring far more man power and making the whole process more complex and time consuming. Using IML keypads meant the bidding process was taken care of, allowing the time and space for entertainment to be provided alongside the auction for guests to enjoy.

Insight

Use of the interactive keypads greatly improved the efficiency and generous atmosphere of the event. The keypads
were easy to use and setting up on the day was straightforward, with IML technicians on-site to manage the
process from start to finish

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Locations

 

  • AU - [10:19 am]
  • Phone:  +61 2 8216 5543
  • Address:  Level 3, 60 Carrington Street, Sydney, NSW

 

  • BE - [2:19 am]
  • Phone:  +32 3 296 8537
  • Address:  Provincielaan 54, 2870 Breendonk

 

  • FR - [2:19 am]
  • Phone:  +33 1 82 52 21 21
  • Address:  8 rue de la gouttiere, 78640 NEAUPHLE LE CHÂTEAU

 

  • DE - [2:19 am]
  • Phone:  +49 911 23 60 29 0
  • Address:  Rennweg 60/62 90489 Nürnberg

 

  • HK - [8:19 am]
  • Phone:  +852 286 286 59
  • Address:  17th Floor, Hopewell Centre, 183 Queen's Road East, Wan Chai

 

  • NL - [2:19 am]
  • Phone:  +31 346 860 000
  • Address:  De Corridor 12-P, 3621 ZB Breukelen

 

  • NZ - [12:19 pm]
  • Phone:  +64 27 751 8141
  • Address:  Level 2, 159 Hurstmere Road, Takapuna 0622

 

  • ZA - [2:19 am]
  • Phone:  +27 12 345 5161
  • Address:  20 Victoria Link, Route 21 Corporate Park, Irene, Pretoria 0157

 

  • UK - [1:19 am]
  • Phone:  +44 1428 721 000
  • Address:  Bohunt Manor, Portsmouth Road, Liphook, Hampshire, GU30 7DL

 

  • US - [7:19 pm]
  • Phone:  +1 877 646 2455
  • Address:  401 N. 2nd Ave., Suite 206 Minneapolis, MN 55401

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