Change a Life is a charitable initiative run by Computershare. In 2008, Change a Life organised a 450 km corporate cycle event along the Zambezi River to raise money to fund anti-crime initiatives in South Africa.
To launch the event, 150 top executives were invited to an auction at the Johannesburg Stock Exchange to bid for four cycles, donated by a sponsor of the ride.
IML provided their electronic auction system, allowing all guests to enter bids for the bikes into handheld keypads. The system identified bidders through â€˜smartcardsâ€™, enabling them to see their name and bid amount displayed on a big screen which updated live as bids were entered. This encouraged friendly competition within the audience.
During the event another lot item was unexpectedly made available – a place on the back seat of a tandem to be ridden on the trip by a top athlete. The flexibility of the IML system meant this could be added instantly, helping raise more funds for the cause.
Within the first 15 minutes of bidding, Change a Life raised R 137.000 and the back seat tandem ride was bought for R50 000. The electronic bidding generated a fun, competitive atmosphere and, in turn, helped increase the value of the lots.