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One of the great things about mobile event apps is that they offer a window into your attendees’ minds. How many times have you wished that you knew what your attendees thought of your event? Which session they enjoyed the most? How they’re networking?
It’s rare nowadays to find an event without some kind of mobile event app. However, just because you build it, doesn’t mean your attendees will download and use it. One of your key measures of mobile success should be how many attendees adopted your event app and how often did they use it.