The real value for the key stakeholders of any meeting or event is the discussion, content and actions that are generated by the participants. Through collaboration, the intellectual capital in the room has the ability to drive change, create insight and facilitate more informed business decisions.
To achieve this and to maximise the effectiveness and ROI of these events, it is essential to create an environment that actively promotes audience interaction by taking advantage of strategic yet simple-to-use solutions that help capture and make sense of all of the rich content that is created. That is how IML can help. We call it Harnessing Audience Insight.